People don’t buy goods and services. They buy
relations, stories and magic.

Helping brands be heard, seen and loved since 2004.

Drawing on over 25 years of experience, Bidaya's seasoned team of creatives and strategists safeguard and strengthen your brand’s image and stakeholder relations, whether when implementing campaigns, managing your visibility throughout the year, or preparing for and addressing crises. 

  • Image audit
  • Stakeholder analysis
  • PR SWOT analysis
  • Communication objectives identification
  • Crisis and issue management
  • Internal and external PR strategy development
  • Corporate Social Responsibility (CSR) program management
  • Investor, government and stakeholder relations management
  • Marketing support

Whether print, online or broadcast, the media play a key role in shaping public and stakeholder perception, which is why we’ve invested over a decade in cultivating genuine relationships with major media entities in Jordan and the region, and established a strong network of international affiliates to broaden our reach, ensuring the best exposure results for our clients.

  • Media SWOT analysis
  • Media monitoring, reporting and archiving
  • Media relations and liaison
  • Spokesperson(s) training for speaking opportunities and crises
  • Local and regional print and online media coverage
  • Media interviews
  • Media tours, press conferences and events

 

Divided into English and Arabic Content Divisions, our Strategic Content Department leverages the expertise of talented individuals whom have been carefully chosen for their creative abilities, technical skills and mastery of their respective languages. Their research capabilities, multi-sector experience and adaptability allow them to develop a broad range of strategic content.

  • Corporate literature (company profiles, bios, etc.)
  • Marketing collateral (brochures, flyers, etc.)
  • Online content (websites, blogs, etc.)
  • Print and online media content (press releases, fact sheets, etc.)
  • Correspondence (business letters, internal announcements, etc.)
  • Material for speaking opportunities (talking points, speeches, etc.)
  • Content translation
  • Miscellaneous content development (case studies, white papers, etc.)

As part of our digital communications, we work with multiple platforms and target audiences to create dynamic online commmunities for our clients' brands. We also help clients understand online conversations and behaviors by offering insights on underlying issues and sentiments that shape online stakeholder decisions.

  • Strategy development and online crisis management

  • Branded channel creation and online community management

  • Content curation and development

  • Online mentions monitoring

  • Live event coverage and online exposure for CSR activities

  • Social media event management

  • Campaign advertising and digital marketing support
  • Training for clients' in-house teams

Bidaya's comprehensive event production and management capabilities allow clients to customize their service packages from an array of consultation, logistical and technical services.

  • Gala dinners and award ceremonies
  • Forums, exhibitions, conferences and workshops
  • Nationwide marketing activation events
  • Grassroots events
  • Media and promotional events
  • Product and project launches
  • Corporate retreats & receptions
  • Board meetings
  • VIP invitation lists

Testimonials

Bidaya invested its pro-bono PR and media services in ‘Twitter Stories’, an unprecedented English and Arabic digital storytelling initiative hosted on Twitter. The assets that Bidaya was able to bring to the table proved invaluable.

John Lillywhite

Founder of Project Pen
Bidaya were on top of their game, always managed to add value to our website project, and exceeded our expectations in terms of the quality of work presented and their commitment to agreed deadlines.

Sami Awad

Tissue Marketing Director of Fine - Nuqul
We were recommended to work with Bidaya by our event partners in Jordan. Being situated in London, we needed local expertise, which Bidaya had plenty of. Pre and post event, Bidaya's staff were extremely helpful. It was a pleasure to work with such a professional company.

Rebecca Hall

Former Marketing Manager of Soccerex
On behalf of the Nokia Levant team, I would like to thank you for your efforts and commitment to making Nokia Lumia’s event in Amman a huge success. The execution was flawless and your attention to detail was instrumental in allowing us to garner very positive feedback.

Karen Bou Fayad

Former Communications Manager of Nokia Levant
A very professional PR agency to work with! I was very pleased with their high quality of content they managed to present to us. The team
demonstrated a high level of coordination and attention to detail, ensuring timely delivery. Full of creative ideas and input, I highly recommend them.

Shantal Abu Sharar

Absorbent Category Manager of Finee - Nuqul
Perseverant, prompt, preemptive and precise is how I would describe the Bidaya Family. I am proud to say that Bidaya and Mahmoudia Motors have been working side by side for the past few years and I look forward to our long term partnership.

Said Malhas

Marketing Director of Mahmoudia Group
Bidaya has displayed tremendous professionalism and acted as a true
partner in relation to advising as well as executing many of our public relations campaigns.

Samir Al-Rifa’i

Former Prime Minister of Jordan, Former CEO of Jordan Dubai Capital
As our crisis and issue management consultants, Bidaya have always given us spot-on advice and responsive 24/7 media, consultancy and content support. They have been and continue to be a critical factor in our corporate communications’ success.

Zahia Nasan

Director of Corporate Communications of Airport International Group
It’s not often that one comes across a PR agency that fully understands genuine partnership, has a real passion for creativity, and shows true responsiveness in the face of our needs

Ihab Hinnawi

Former CEO of Umniah
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