People don’t buy goods and services. They buy
relations, stories and magic.

Helping brands be heard, seen and loved since 2004.

Drawing on over 25 years of experience, Bidaya's seasoned team of creatives and strategists safeguard and strengthen your brand’s image and stakeholder relations, whether when implementing campaigns, managing your visibility throughout the year, or preparing for and addressing crises. 

  • Image audit
  • Stakeholder analysis
  • PR SWOT analysis
  • Communication objectives identification
  • Crisis and issue management
  • Internal and external PR strategy development
  • Corporate Social Responsibility (CSR) program management
  • Investor, government and stakeholder relations management
  • Marketing support

Whether print, online or broadcast, the media play a key role in shaping public and stakeholder perception, which is why we’ve invested over a decade in cultivating genuine relationships with major media entities in Jordan and the region, and established a strong network of international affiliates to broaden our reach, ensuring the best exposure results for our clients.

  • Media SWOT analysis
  • Media monitoring, reporting and archiving
  • Media relations and liaison
  • Spokesperson(s) training for speaking opportunities and crises
  • Local and regional print and online media coverage
  • Media interviews
  • Media tours, press conferences and events



Divided into English and Arabic Content Divisions, our Strategic Content Department leverages the expertise of talented individuals whom have been carefully chosen for their creative abilities, technical skills and mastery of their respective languages. Their research capabilities, multi-sector experience and adaptability allow them to develop a broad range of strategic content.

  • Corporate literature (company profiles, bios, etc.)
  • Marketing collateral (brochures, flyers, etc.)
  • Online content (websites, blogs, etc.)
  • Print and online media content (press releases, expert articles, fact sheets, etc.)
  • Correspondence (business letters, internal announcements, etc.)
  • Material for speaking opportunities (talking points, speeches, etc.)
  • Miscellaneous content development (case studies, white papers, etc.)
  • Content translation
  • Editing, proofreading and revision 

As part of our digital communications, we work with multiple platforms and target audiences to create dynamic online communities for our clients' brands. We also help clients understand online conversations and behaviors by offering insights on underlying issues and sentiments that shape online stakeholder decisions.

  • Strategy development and online crisis management

  • Branded channel creation and online community management

  • Content curation and development

  • Online mentions monitoring

  • Live event coverage and online exposure for CSR activities

  • Social media event management

  • Training for clients' in-house teams

Bidaya's comprehensive event production and management capabilities allow clients to customize their service packages from an array of consultation, logistical and technical services.

  • Gala dinners and award ceremonies
  • Forums, exhibitions, conferences and workshops
  • Nationwide marketing activation events
  • Grassroots events
  • Media and promotional events
  • Product and project launches
  • Corporate retreats & receptions
  • Board meetings
  • VIP invitation lists
Our Digital Marketing Department targets the right audience and generates meaningful leads, utilizing fully-measurable online campaigns to provide 
maximum exposure for and awareness of your brand.
  • Digital advertising (Search Engine Marketing - SEM, Pay Per Click - PPC)
  • Search Engine Optimization (SEO)
  • Web Development
  • Mobile Advertising


“With Bidaya, I have embarked on both a business partnership and a friendship. I am not exaggerating when I say that I am very comfortable dealing with its team members, given their high level of professionalism and their courteous treatment. I hope Bidaya remains at the forefront of every project leading to fruitful results.”

Samar Gharaibeh

Presenter of ‘Yawm Jadeed’ on JTV
“It is always a pleasure working with such a fun team, like Bidaya’s. Their professionalism and creativity always makes it a wonderful experience. Definitely a great agency… Much respect!”

Ayman Shqier

Program director at Hala FM
My relationship with Bidaya began in 2008 with the inception of the Association of Queen Rania Al Abdullah Award for Excellence in Education. Since then, our relationship has flourished, driven by the various projects and achievements of Bidaya’s clients. I continuously strive to keep in touch with the Company’s employees, whom I have grown to consider my friends, colleagues and supporters in my line of work. In addition, they always give me the opportunity to strengthen my relations with individuals and institutions.
My deepest gratitude goes out to Bidaya for all it has offered me throughout my professional career, as well as my thanks to everyone who works there for their understanding, professionalism, proper and consistent follow-ups, not to mention the strong, friendly relationships they build with others.

Fadel Maarek

Presenter/ Producer - Radio Jordan
"Bidaya has been with me since the "Bidaya" (beginning) of my career in media. I just love their work, which is always creative and neat. I am proud to have worked with this warm and smart Jordanian team and I wish its members the best of luck."

Rahaf Sawalha

Presenter at Radio Rotana and Ro’ya TV
Bidaya invested its pro-bono PR and media services in ‘Twitter Stories’, an unprecedented English and Arabic digital storytelling initiative hosted on Twitter. The assets that Bidaya was able to bring to the table proved invaluable.

John Lillywhite

Founder of Project Pen
Bidaya were on top of their game, always managed to add value to our website project, and exceeded our expectations in terms of the quality of work presented and their commitment to agreed deadlines.

Sami Awad

Tissue Marketing Director of Fine - Nuqul
Bidaya has played an instrumental role in successfully promoting and delivering the Soccerex Asian Forum in Jordan by providing us with the necessary media exposure, engagement and reporting. From their initial consultancy to their excellent on-ground support and media targeting throughout the event, Bidaya has helped us achieve our media goals.

David Wright

Marketing Director of Soccerex
On behalf of the Nokia Levant team, I would like to thank you for your efforts and commitment to making Nokia Lumia’s event in Amman a huge success. The execution was flawless and your attention to detail was instrumental in allowing us to garner very positive feedback.

Karen Bou Fayad

Former Communications Manager of Nokia Levant
A very professional PR agency to work with! I was very pleased with their high quality of content they managed to present to us. The team
demonstrated a high level of coordination and attention to detail, ensuring timely delivery. Full of creative ideas and input, I highly recommend them.

Shantal Abu Sharar

Absorbent Category Manager of Fine - Nuqul
Perseverant, prompt, preemptive and precise is how I would describe the Bidaya Family. I am proud to say that Bidaya and Mahmoudia Motors have been working side by side for the past few years and I look forward to our long term partnership.

Said Malhas

Marketing Director of Mahmoudia Group
Bidaya has displayed tremendous professionalism and acted as a true
partner in relation to advising as well as executing many of our public relations campaigns.

Samir Al-Rifa’i

Former Prime Minister of Jordan, Former CEO of Jordan Dubai Capital
As our crisis and issue management consultants, Bidaya have always given us spot-on advice and responsive 24/7 media, consultancy and content support. They have been and continue to be a critical factor in our corporate communications’ success.

Zahia Nasan

Director of Corporate Communications of Airport International Group
It’s not often that one comes across a PR agency that fully understands genuine partnership, has a real passion for creativity, and shows true responsiveness in the face of our needs

Ihab Hinnawi

CEO of Batelco Group, Former CEO of Umniah
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