“Good public relations agencies should have three key characteristics: a high level of professionalism, a deep-seated respect for journalists’ time constraints, and a good understanding of and adherence to proper business decorum. Over the past five years during my career as a journalist covering the local telecom sector, I have had the pleasure of experiencing all these characteristics in Bidaya and more through my dealings with its team. It is my belief that Bidaya is easily one of the closest PR agencies to the local media despite the difference of interests that sets apart journalists and PR professionals.”