• Drafting and distributing press releases and regular features in local and regional media
• Drafting advertorials to be published in coordination with the client's advertising agency
• Compiling and writing content for press kits
• Identifying media opportunities; arranging and attending one-on-one interviews in different media (TV, radio, print and online)
• Ensuring strong long-term relations with the media
• Drafting and distributing bylined articles to local media on the client's behalf, highlighting industry trends, issues and solutions to position the client as industry experts
• Conducting press tours to the client's premises to cultivate sound media awareness and understanding of the client's operations
• Maintaining an updated media database for the client (media outlets, chief editors and journalists)
• Coordinating all media queries (i.e. reactive interviews coordination)
• Identifying speaking opportunities for the client and preparing speeches for each speaking opportunity
• Preparing talking points covering the key messages for each speaking opportunity
• Preparing expected questions and answers (Qs & As) for each media opportunity
• Arranging and managing media training for nominated spokespeople
• Initiating, organizing and implementing press conferences

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