Who We Are

Bidaya is a 360-degree public relations (PR) agency that has been helping companies, NGOs and public sector organizations build thriving relationships with their customers, employees, stakeholders and the media since 2004.

Using a mix of Consultancy, Media Relations, Strategic Content, Event Management, Social Media and Digital Marketing services, we give brands like yours the boost they need to grab market attention, correct negative perceptions, gain community support, and build a positive reputation that adds value to their brand equity and business sustainability. Through our headquarters in Amman, we serve clients in Jordan, the Levant, the GCC and beyond.

Our growing media and PR network includes industry giants such as Edelman, which, in 2016, named Bidaya its independent, exclusive affiliate in Jordan. Bidaya is also the first full Jordanian member of the Middle East Public Relations Association (MEPRA) and a member of the International Public Relations Association (IPRA).

Bidaya Corporate Communication Team -5

Why Bidaya?

From local start-ups to global corporations, we’ve earned our spot as a preferred PR partner across more than 12 sectors over the past decade. What’s our secret?

We look at the big picture. As the only PR agency in Jordan to offer a full circle of offline, digital and on-ground corporate communications solutions in-house, we’re able to reflect our clients’ key messages consistently across all platforms under a unified long-term strategy.

We’re adaptable. Thanks to our six separate Consultancy, Strategic Content, Media Relations, Social Media, Digital Marketing and Event Management departments, we’re able to give each client the right blend of expertise and to respond with timely deliverables.

We deliver what we promise. As professionals, we’re not interested in making the sale; we’re after sustainable partnerships. That’s why we manage client expectations, balance creativity with realistic targets, and push ourselves to set new benchmarks.


Jumana Twal/ CEO & Founder

A corporate communications veteran, Bidaya’s Founder and CEO Jumana Twal draws on over 25 years of experience in leading the PR and crisis management strategies of some of the biggest brands in the region. Working diligently towards elevating the PR industry’s standards in Jordan and beyond, Twal is today a prominent corporate communications expert, advocating for the adoption of PR best practices and acting as a well-published authority on regional PR issues and trends.

In addition to serving as a regular speaker at major industry conferences in the Middle East, including the 2014 Global PR Trends Summit, Twal acted as a judge for the PR World Awards in 2013 and for BADIR in 2015. Twal is also a mentor at Endeavor Jordan, Oasis500 and INJAZ; a fellow of the Aspen Institute’s Middle East Leadership Initiative (MELI) and of the Vital Voices GROW Fellowship Program (VV GROW); as well as a member of the Aspen Global Leadership Network and the Jordan Strategy Forum.

Bidaya Corporate Communication Team - Jumana Twal

Senior Management

Bidaya Corporate Communication - Raed Nimri

Ra'ed Nimri

Chief Business Development Officer

An established veteran in the field of client servicing, event management and media, as Bidaya’s Chief Business Development Officer, Ra’ed Nimri now works to do for Bidaya’s brand what he has done for countless clients across the region. Leading the main growth arm of the company, Ra’ed is responsible for structuring Bidaya’s future in terms of clients, markets and services, driving company results and identifying potential partners. Striving to develop and grow Bidaya as well as to increase its exposure, he strategizes with members of Senior Management on methods to open new markets for Bidaya, both inside and beyond Jordan’s borders, aiming to further diversify its already wide-ranging client base.
Bidaya Corporate Communication - Noor Tarawneh

Noor Tarawneh

Director of Public Relations

As Director of Public Relations, Noor Tarawneh is responsible for overseeing every aspect of Bidaya’s operations, ensuring the delivery of high-quality services to its clients that not only meet their needs, but also exceed their expectations. Leveraging nine years’ of corporate communications expertise, Noor is capable of offering Bidaya’s clients in-depth and inspired public relations planning, relying on her wealth of experience in handling key international, regional and local projects. Noor guides Bidaya’s team in the development and implementation of corporate communication strategies for its clients across a broad range of industries, helping maximize their visibility and positively impacting their bottom-line.

Our Team

What do you look for in an agency that holds your reputation in its hands? 

Trustworthiness. You’re working with specialists who know what they’re doing and who do it well. As far as we’re concerned, your success is our success, which is why we go the extra mile in ensuring that you get the best value out of your experience with us.

Experience. Our team brings together 30 seasoned and passionate professionals from the marketing, media, publishing, events, digital, social development, research and PR industries. This gives you access to a rich and well-rounded talent pool to support your corporate communications and initiatives.

Capacity. One of the perks of having the biggest Jordanian PR agency on your side is you can rest assured knowing that you have a team that can accommodate your needs. This is especially important when facing crises or managing large-scale projects.